The pain-free way to scale Google Ads

The biggest mistake brands make when scaling their ads.

Jackson Blackledge
July 12, 2024 • Estimated Reading Time: 4 minutes

In partnership with

We were working with a DTC brand a year ago.

They had a sizeable budget for their Google Ads campaigns, but they were not spending it efficiently.

Their cost per acquisition was high and unprofitable.

The issues?

They struggled with low quality score, suboptimal keyword targeting and landing page experience.

This was making it difficult for them to secure and scale Google Ads as a reliable customer acquisition channel.

This is a common problem that many brands face with Google Ads.

When we audit their ad accounts, it’s usually a big mess and highly un-optimized.

It’s such a waste of potential because they could have made so much money with just a few tweaks.

So, what’s the solution?

Well…

It boils down to two key actions: Optimize your current campaigns and discover new untapped potential.

That’s all you need to scale your ads.

When we onboard a new client, we ask ourselves several critical questions:

How can we improve the ad accounts?

How can we improve the copy, quality score, landing page, product feed, targeting or campaign structures?

Are there any unprofitable campaigns burning their spend?

Can we increase ad spend on profitable campaigns?

And after addressing these areas, we begin experimenting with new campaigns, audiences, and platforms.

The key thing here is that everything we do is deliberate.

Too often, when we ask brand owners why they make certain decisions in their ads accounts… They said that they “thought” it would work.

There are no rational reasons behind what they do.

And they get stuck in the cycle of hoping and praying that their ads will convert.

That’s why every decision or adjustment you make needs to be grounded in data, research or expert insights.

This is key for any brand running Google ads… but absolutely non-negotiable if you want to make 6,’ 7 figures per month with it.

Because when it’s no longer about gut feel or preference?

Suddenly, getting profitable with Google Ads becomes predictable and reliable.

And we’ll help you exactly how to do that.

We’re offering free account audits for eCom brands making more than $1M/year.

You’ll get a complete review of your ad account and an action plan for the next 90 days.

You can take those insights to optimize and scale your ads. No strings attached.

If you’re interested…

Jackson

CEO and Founder of Echelonn

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