Our last reminder for our: Black Friday strategy

Black Friday is coming.

It’s the most profitable time of the year for eCom brands.

But getting exceptional results in this period isn’t easy.

Most brands just throw out discount codes, hoping it’ll drive more clicks.

But “hoping” is always a bad strategy.

We’ve been through four BFCM seasons, studied how top brands handle this sales period and managed 50+ brands through it.

And we’ve noticed a pattern.

All successful brands excel at these 3 things:

1. Build hype before the sales

Potential customers don’t wait for the big day to start shopping.

Many are already searching for what they want well in advance.

Ignoring this group could cost you thousands in lost sales.

This is your chance to generate early interest, build hype, and put your products in demand.

So when the big day comes, they’re primed and ready to buy.

Demand Gen is perfect for this, and already our brands are reaping some amazing results this Q4.

2. Be aggressive during the sales

Most people are actively hunting for deals during BCFM.

They know what they want, and they’re just waiting to snag it at the best price.

So what should you be doing?

Maximize your visibility.

Set up ad extensions and GMC promotions.

Customize your ad copy & product image to BFCM-theme.

This isn’t the time to be “subtle” or “play it safe”.

If you have a good deal, show it anywhere you can.

3. Capture missed opportunities

This is what usually happens on Black Friday & Cyber Monday.

Shoppers get bombarded with deals.

They feel overwhelmed and abandon carts.

You work hard for those visitors.

Now they're gone.

But a “no” now doesn’t mean “no” forever.

Those abandoners aren’t actually lost.

They're waiting.

Set up a "BFCM Extended" offer to retarget those potential buyers.

Reach out with an exclusive coupon code like “LATEBCFM”

Give them a compelling reason to complete their purchase.

This way, you extend your sales period and maximize your earlier efforts.

The way brands run these campaigns can be different.

But the principle is the same:

Capture the hype of this event from the moment it starts to the moment it ends.

Put your effort into this strategy today.

That’s how you make the most out of this profitable season.

If you want to see our complete step-by-step Google Ads guide for Black Friday & Cyber Monday, check out our YouTube video here:

https://www.youtube.com/watch?v=skdUpN0ZyRY

Jackson

Founder and CEO of Echelonn.

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