Our internal conversion tracking SOP for Google Ads

This used to be exclusive to our clients. Now, it’s yours.

Author

Jackson Blackledge
July 10, 2025 • Estimated Reading Time: 3 minutes

We've been auditing dozens of Google Ads accounts lately and kept seeing the same frustrating issue:

Most brands are scaling Google Ads blind with broken tracking.

They trust ROAS numbers that look great…

But behind the scenes, half the conversions are either fake or wrongly attributed.

I’ve seen it happen in hundreds of accounts, costing them 5, 6 figures in potential revenue per month.

That's why I packaged up our internal Conversion Tracking SOP + Checklist into a guide.

Inside, you’ll find:

  • 4 common tracking issues to watch for

  • A 5-step process to audit your setup

  • Our testing & troubleshooting flow

  • How to layer multiple tracking sources 

  • The monthly audit checklist we use to keep everything accurate

This is the same process we’ve used to manage over $50M in Google Ads spend this year.

Jackson

Founder and CEO of Echelonn

How we can help:

  • Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

  • Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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