Our ENTIRE YouTube Ads playbook for 2025

It’s a huge opportunity that most brands are sleeping on

Author

Jackson Blackledge
May 20, 2025 • Estimated Reading Time: 2 minutes

YouTube Ads is one of the most underrated channels to get new customers right now.

Facebook CPMs now average around $12, more than double what they were a few years ago.

Meanwhile, YouTube CPMs still hover around $6.

We’re acquiring customers for just $10–$20 using YouTube Ads.

All that to say:

It’s a huge opportunity that most brands are sleeping on.

We just dropped a YouTube video revealing our entire YouTube Ads strategy.

Inside, you'll find:

  • The exact KPI to aim for

  • How to structure your YouTube campaigns

  • The 5 ingredients behind every profitable creative

  • And a lot more on targeting, scaling strategy, budget, etc

Jackson

Founder and CEO of Echelonn.

How we can help:

Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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