One of our most profitable Google Ads strategies

There’s a powerful strategy we used to scale top brands in the eCom space:

Obvi, Crafted, Wine by Lamborghini, Tabs Chocolate, etc.

Recently, we applied it to a campaign for a brand selling beef supplements for the carnivore diet.

In just 3 months, it generated 108k impressions, 10k clicks, and a 19x ROAS.

We also haven’t seen many brands or ad agencies leverage it.

And it’s surprisingly simple.

Most brands treat Google Ads as a bottom-of-funnel channel.

They only focus on purchase-intent traffic.

And they miss out on a huge opportunity:

Top-of-funnel keywords.

These are search terms potential customers use before they’re even aware of your product or solution.

By ignoring TOFU keywords, they’re missing a large chunk of the market.

But this is your opportunity.

That’s a blue ocean right there for you to capitalize:

High traffic, low competition, small cost, high ROI.

On top of that, you attract consumers at the start of their buying journey.

This creates a constant flow of new customers for your brands.

Also, you create a pool of a warm audience to retarget later on.

And the way you tap into these keywords?

Advertorials.

You identify TOFU keywords related to your products.

Then you create valuable content to address these topics.

And position your product within the content as the solution.

Many SEO agencies will say it’s tough to rank for broad terms.

“There’s too much competition”

They’re right, but that’s where our strategy differs.

We don’t aim to outrank big players organically.

We use articles optimized for search engines as landing pages for Google Ads.

Then we run ads targeting those keywords, driving traffic to the page.

While other brands fight over the obvious, high-competition keywords…

We focus on the less obvious, easier-to-win battles.

That’s the main principle behind this strategy:

We avoid the hard fights where competition is fierce.

Instead, we go the easy but more profitable route.

This allows us to spend much less and make way more for our clients.

This strategy can be complicated to implement.

So we’ve built a team of SEO experts to handle this for our clients.

The goal is to help you dominate both organic search and Google Ads.

If you’re interested, book a call here.

Jackson

Founder & CEO of Echelonn

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