it's not always good on paper

Most eCom marketing agencies are liars.

There, I said it.

They make big promises about Google ads performance...but behind the curtain?

It's all smoke and mirrors.

Over the past 4 years, we've personally spent millions on paid ads for brands like Obvi, Tabs, Wine by Lambourghini.

And been inside over 250+ brands.

Some of which were already managed by other agencies.

Some already spending 6-figures/mo. on Google ads.

Here's how most ad agencies operate:

They sell you on their ability to generate an amazing ROAS (return on ad spend).

Let's say 5X or 10X.

The reports and dashboards they show you make it seem like they're knocking it out of the park.

But dig a bit deeper into your analytics data...

And you find the truth.

Most of the "revenue" they generate is just from branded search traffic.

In other words, people who already know your brand and were likely going to buy anyway.

Think about how many new customers you're missing out on...

While the agency pats themselves on the back for driving a ton of branded sales.

That's not real growth.

That's not scalable.

You're just cannibalizing your existing customer base.

Meanwhile, your competitors are likely running circles around you when it comes to actually attracting new buyers.

You're spending all this money on ads...only to spin your wheels and lose ground in the long run.

At Echelonn, we have a different philosophy:

"It's not always good on paper..."

We know the real game is acquiring new customers and generating demand at scale, not just ringing the cash register with people who already know and love you.

That's why our reports focus on:

New website visitors

New leads

New customers

Not just topline "revenue" that could be nothing but branded searches.

For example, one major supplement brand came to us feeling amazing about their 12X blended ROAS.

But when we dug into their data, we found that a whopping 80% of their "revenue" was from branded terms.

After taking over their paid ads, we shifted the strategy to include:

Prospecting with Shopping and Search ads...

... Building new demand with YouTube and Demand generation...

... Retargeting and nurturing new prospects through segmented campaigns.

Within 6 months, we had decreased their ROAS...

But they were getting 3X as many leads and 2X as many new customers.

In other words, real, measurable growth that allowed them to scale up profitably.

And to prove it, we're offering a free audit to some brands this month.

We'll give you an exact roadmap on how to scale.

No strings attached.

You can even walk away and take it all in-house if you want.

If you're interested.

Click here.

See you in the next one.

Jackson

Founder and CEO of Echelonn

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