The new way to run Google Ads in 2024

Had a brand hit us up the other day with that exact problem.

Their pMax ROAS took a nosedive by over 40% in one day.

It reminds me of what happened to Facebook Ads after the IOS 14.5 update 3 years ago.

A bunch of businesses that were relying on Facebook Ads literally broke down.

Listen lad…

Advertising platforms like Google push out new features and tools every damn month.

And if you want to keep printing with Google Ads, you gotta constantly adapt.

Let me give you some examples to drive this point home…

Lately, Google’s been pushing more Shopping organic results.

Before, it was this hidden feature you had to manually select.

But now, your products can show up organically on the main search pages.

Which means…

When a potential customer searches for a term…

Your products will appear in the ads AND the organic results.

Free traffic, baby.

Or with the recent pMax update…

pMax campaigns with search themes now get similar priority as phrase & broad match keywords in search campaigns.

So if you want to prioritize your search campaigns…

Focusing on exact match keywords is key.

Then there’s the recent introduction of multiformat ads…

What looks interesting is the level of control it offers.

You get to choose which formats to use and opt out of any network…

Which you can’t do with other conversion campaigns.

My point is…

These changes can massively impact your performance.

But here’s the kicker…

Google tends to slip them in under the radar.

It’s not easy keeping up - especially when you have a biz to run.

That’s why my team has a weekly strategy sesh.

We discuss what’s performing best for clients.

Plus all the new updates, latest trends and tools - like the ones I mentioned.

Then we’ll break it down in our YouTube vids or here in our newsletter.

But if you're too swamped to stay on top of it all…

Or just want a team of experts running your Google Ads…

We can help you implement our tested strategies that have crushed it for over 50 eCom brands…

And anytime we find out about a new, better way to do things…

We’ll implement them right away for you.

So that you can scale effortlessly with Google Ads while maximizing your profit margins.

Click here to book a call with us.

See you in the next one,

Jackson

CEO of Echelonn.

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