[NEW UPDATE] Google’s adding another tool for YouTube Ads

YouTube just launched a new shoppable format for TVs.

When your ad plays on a smart TV, viewers now see a product feed on the right side of the screen.

They can conveniently browse items using their remote.

And if something catches their eye, they get 2 ways to take action:

1. Scan a QR code to purchase with their phone

2. Press and hold a button to send all product links to their phone for later

Here’s why this matters…

Almost 50% of YouTube watch time now happens on TVs.

Until now, advertisers couldn’t do much with that traffic.

TV ads helped with awareness, but the path to purchase was disconnected.

This update bridges that gap.

It allows you to connect brand awareness with measurable actions.

And this update comes at a time when ad costs have surged across major platforms.

Facebook CPMs now average around $12, more than double what they were a few years ago.

Meanwhile, YouTube CPMs still hover around $6.

We’re using YouTube Ads to acquire customers for as little as $10–$20.

And now, with this new tool for TV viewers, you’ve got another lever to tap into this underutilized inventory.

Jackson

Founder and CEO of Echelonn.

P.S.

Last week, we dropped a YouTube video revealing our entire YouTube Ads playbook for 2025.

This is an UNFILTERED, step-by-step breakdown of our approach, including:

• The exact KPIs to aim for 

• How to structure your YouTube Ads campaigns (We’ve generated multiple 6 figures for ecommerce brands using this process)

• The 5 key ingredients behind every high-performing YouTube creative

• The 3 tools we use to figure out the winning creative formulas in your market

• Our top 3 YouTube Ad creative styles (that are highly profitable at the moment)

• And plenty more on targeting, scaling strategy, budget, etc

In case you haven’t watched it, check it out here.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.