Mistakes we've seen in 200+ Google ads audits

I've audited hundreds of ecommerce brands, and it never fails to amaze me how much money they're leaving on the table with sloppy Google Ads accounts.

If you're running Google Ads for your store but not seeing the ROI you expected, your account probably has one of these common issues.

(This includes you too even if you're a 7-figure brand)

Maybe your conversion tracking is duplicated, so you think your ads perform better than they do. In this case, you're making decisions based on inflated data.

Or your shopping feed titles are so generic that you're losing out on highly relevant traffic. You're basically handing customers to your competitors on a silver platter.

Perhaps you're not segmenting your brand and non-brand campaigns, so you're wasting money on expensive branded terms when those customers would've found you anyway.

Or maybe your campaign structure is just a disorganized mess, making it impossible to optimize for profitability.

I see these problems all the time when brands come to me for help.

They're frustrated because they're spending good money on Google Ads, but not getting the sales they need to grow.

It's not uncommon for me to audit an account and find that they could double or even triple their ROAS with a few strategic changes.

Fixing these issues doesn't just save you money.

It's the key to scaling your business with Google Ads.

When your account is dialed in, you can profitably increase your budget and dominate your market.

So what's the solution?

Based on auditing hundreds of accounts, here are the most impactful changes you can make:

1. Triple-check your conversion tracking to make sure it's accurate. Don't let duplicate tracking lead you astray.

2. Optimize your shopping feed titles and descriptions for the keywords your customers actually use. Be specific and include key selling points.

3. Split your branded search terms into separate campaigns. This will lower your overall CPC and free up your budget for competitive non-brand terms.

4. Restructure your account to reflect your business goals. Segment your campaigns by margin and priority so you can set appropriate ROAS targets.

5. Monitor product-level performance closely. Adjust bids or exclude variants that are spending without converting.

I know overhauling your Google Ads account can seem overwhelming, especially if you're not a Google ads expert.

That's why my team and I run audits for a few select brands every month.

It's a personalized, done-with-you service.

FREE.

1. We'll audit your account

2. Show you the exact optimizations,

3. Give you practical advice to manage your ads moving forward.

All you have to do is take action and watch your sales grow.

Spots are limited, so if you're interested in working together, click here.

See you in the next one,

Jackson

CEO and Founder of Echelonn

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.