Massive shopping update just went live in ChatGPT

A week ago, OpenAI rolled out a massive update for eCom brands.

People can now buy products directly inside ChatGPT.

Before this, ChatGPT could only recommend products.

If someone wanted to purchase, they had to click through to the merchant’s site and finish checkout there.

Now the entire process can happen inside the platform.

In other words:

ChatGPT just went from a product discovery tool to a sales channel.

On top of that, this proves that people are genuinely using ChatGPT to search for products.

A company like OpenAI wouldn’t invest resources into building this if the data didn’t show clear demand.

And that means…

More and more people are shopping inside ChatGPT.

This traffic segment is growing every day, and it’s expected to keep expanding over the next few years.

That creates a big opportunity for brands that figure this out early.

Just like when Facebook and Google Ads first came out…

Early adopters will capture the lion’s share of reach before the market catches up.

Those who moved fast got outsized returns… because competition was low and demand was high.

The best part is, this isn’t a pay-to-win model (at least not yet).

OpenAI pulls product data from across the web and ranks products based on how well they fit what the user is looking for.

So if your products match, you can appear in front of millions of high-intent buyers… for free.

But here’s the bad news…

As good as the benefits sound, only a handful of brands will appear for each query.

So for every ONE brand that discovers how to appear in ChatGPT’s results…

Thousands will never get their shot.

I’m telling you this because… ever since Shopping went live inside ChatGPT a few months ago, we’ve been testing ways to help our clients rank in AI chatbots.

And we’ve discovered several strategies to increase their chance of showing up in relevant queries.

With this new checkout update, those placements just became even more valuable.

And I believe ChatGPT will soon become a serious sales channel alongside their Google Ads campaigns.

If you want to move early, we’ll walk you through how to do it.

No fluff, just a call breaking down:

• What’s happening inside ChatGPT

• How it impacts Google and Shopping

• What to change in your Shopify backend to get your products discovered

• How to position your products to win placement

We’ll show you exactly how to get ahead and position your brand for this change before the space gets crowded.

Grab a slot here

I’ll see you soon

Jackson

Founder and CEO of Echelonn.

How we can help:

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