Mark Zuckerberg’s “code” to scaling ̶F̶a̶c̶e̶b̶o̶o̶k̶ Google Ads fast

I was reading Facebook’s Little Red Book the other day.

And buried inside was a principle that every advertiser should pin to their wall.

For those unfamiliar, Little Red Book is Facebook’s employee handbook from 2012—when they were struggling to hit 1 billion users.

This book distilled their mission and culture into a manifesto.

In other words, it’s a reminder to Facebook’s employees:

“This is who we are. This is why we exist.”

And one of their “code” stood out to me:

Ruthless prioritization.

Or as Mark Zuckerberg put it:

“Being able to solve problems is nowhere near as important as picking the right problem to solve. Focus on impact.”

There’s a lot of truth in that, especially on Google Ads.

There’s always something to tweak. But too often, brands obsess over minor optimizations while ignoring the real needle-movers.

You work on what you know might help.

But what about the things you don’t know?

What I mean is…

You might spend days A/B testing ad copy—while your ads are reaching the wrong audience.

Or you might fine-tune their keyword lists for hours—without proper conversion tracking.

We always tell brands to regularly and consistently optimize their Google Ads.

But optimization only works if you’re optimizing the right things.

Otherwise, it’s not optimization.

It’s a distraction.

And this is where we’ve seen brands struggle the most.

They don’t lack effort. They lack clarity.

They don’t fully understand how the platform works…

So they waste time on tweaks that are “helpful” but not impactful.

As a result, they get stuck in an endless “optimization” loop.

Which is why for our clients, the first step is always locking in the 6 core pillars that drive Google Ads’ success.

Because if just one of these pillars is weak, it cripples your overall performance and makes many other optimizations pointless.

But once the foundation is solid, scaling becomes simple.

Instead of constantly patching a broken system, you build on a structure designed for long-term growth.

So here’s what I’d suggest:

Look closer into your Google Ads account and ask yourself:

What’s the one problem that, if solved, would have the biggest impact on my results?

Fix that first.

Everything else can wait.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.