How to make the most out of Q4

In the advertising space, there’s a lot of power in being 1 step ahead of your competitors.

The perfect example of this is the end-of-year holiday season.

From what I’ve seen…

The holiday season accounts for around 30% of a lot of brands’ annual revenue

It’s a massive opportunity to scale your brand and build your reputation.

But that doesn’t mean success is guaranteed.

This is the most competitive time of the year.

Every brand wants a piece of the pie.

And as you have more competition, you need a way to stand out. 

Yet most brands only spend a few days, maybe a few weeks, getting ready for it.

They think it’s just about tossing some coupons, adding a few offers, and adding a holiday theme.

These brands usually see a small increase in sales compared to other times of the year and think they do a good job.

But in reality, they’re leaving so much money on the table.

Here’s the thing:

The brands that profit most during this season aren’t the biggest.

They are the ones with the most prep.

They take a holistic approach.

They dial in every piece of their marketing puzzle.

They understand that every leak in their ad account will drain their budget.

This is what we do for our clients at Echelonn.

We’re already setting the stage to maximize their results.

Here’s what we’ve got lined up.

1. Establish a baseline to benchmark performance.

2. Tailor the copy to the event we’ll advertise.

3. Segment between sales and non-sales products.

4. Create customized, holiday-themed Shopping Ads.

5. Apply sale price, price drop and Google Merchant Center promotions.

6. Set up Promotions, Sitelink, and Price extensions.

7. Optimize pMax asset groups.

8. Create Demand Gen campaigns to create hype before the event starts.

9. Implement strategic retargeting campaigns to further capitalize on the effect of the holidays. 

10. Brainstorm other ideas like stealing competitors' traffic or adjusting bidding strategies.

Some people say now is too early to prepare for the holiday season.

But we’d rather be overkill than underkill.

The last thing we want is to look back and say, “We could have done more.”

We have a few spots left for September.

The goal?

Giving you all the prep you need so you can maximize your profit for the end-of-year holidays.

If you’re an eCom brand making more than $1M in annual revenue and want to end the year strong…

Book a call with us here.

Jackson

Founder and CEO of Echelonn.

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