Looking at the wrong things...

You can scale your ad account to 6 figures in ad spend on hard work and sweat.

Throwing everything at the wall and see what sticks.

Many brands I know have done it. A bunch of my clients have, too.

But eventually, your cost per acquisition skyrockets, and your ROAS gets lower over time.

You end up with an ad account that’s barely profitable.

A team doing everything to stop the ship from sinking.

New campaigns. New platform. New strategy.

But nothing seems to work.

A lot of input. Not much output.

That’s what happened with a brand before working with us a year ago.

After onboarding them, we used a different approach.

Instead of adding more things, we optimize what they’re already running.

Better landing page experience

More precise keyword targeting

Elimination of unprofitable campaigns

A different ad campaign & ad group structure

Then we increased spend.

Here’s the result:

More spend. Half the acquisition cost.

They scaled and got way more profitable, which is uncommon in the industry.

But this kind of result becomes common when you know the highest leverage tasks.

Sometimes, it’s addition.

Sometimes, it’s subtraction.

Sometimes, it’s optimization.

Sometimes, it’s a combination of all three.

You might think you’ve hit a ceiling with Google Ads.

But from my experience… in most cases, your ad account is far from its limit.

There are leaks you’re unable to see.

And once you plug them, you’ll scale while keeping your profit margin healthy.

Just like what we did.

Quality scales.

Jackson

Founder and CEO of Echelonn

P.S

The hard part about plugging those leaks is to figure out where the leaks are.

If that’s the case for you…

Check out this video where I talked about 18 Google Ads settings that are ruining eCom brands.

Click here to watch it.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.