What we learned after auditing 200 Google Ads account in 6 months

A friend recently told me about a problem with their Google Ads.

They felt like Google Ads didn’t work for them.

And they didn’t get the ROI that they expected.

When we looked into their account…

It was clear that they didn’t know what they were doing.

Generic shopping and search campaigns.

Maybe even a pMax campaign.

That’s what I’ve seen in many Google Ads accounts too.

After auditing 200+ Google Ads accounts over the last 6 months, there’s one thing I’ve seen many brands mess up.

Campaign structure.

Many brands struggle with how to correctly separate different campaign types.

They either have segments that make no sense or oversegment to the point that each campaign lacks search terms. 

The result?

They waste money on irrelevant clicks, leading to poor ROI and missed opportunities to reach potential customers effectively.

They drain their budgets quickly and get frustrated.

So they think Google Ads doesn’t work for them.

That’s the bad news.

The good news is that this is a huge opportunity if you know how to do it right.

I told my mate exactly how to set up a proper campaign structure and segmentation.

The first step was separating branded and non-branded campaigns.

This allows you to convert people who have heard about your brands and have not, which requires completely different strategies, keywords, messaging, etc.

Then we went 1 step deeper.

We analyzed his website’s product categories and conducted keyword research to gauge the search volume for each theme.

Based on this, we segmented the campaigns for different product lines, categories, and themes.

Then we took another step further.

Within each campaign, we created different ad groups tailored to specific needs.

And we could better match our keywords, ad copy, and landing pages to specific user intents.

When it comes to account structure and segmentation, we never use a generic approach.

We don’t rely on the algorithm and pray for luck.

We don’t guess what the prospects want or what products will hit.

Every segmentation we make is based on research & data.

And when every variable of the machine is dialed in, getting sales is just a matter of time.

It’s a lot of work, but that’s what it takes to get the best results.

This approach has helped over 50 brands scale with Google Ads.

Some brands even doubled or 5x their revenue.

And if you want to turn your Google Ads into a profitable acquisition channel, I haven’t found a better method than this.

See you in the next one.

Jackson,

CEO of Echelonn.

P.S

In case you haven’t got our customs dashboards, check them out below.

These will help you keep track of your campaigns’ performance.

So that you can make more informed decisions and optimize your campaign segmentation.

Click the link here to grab it.

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