We’re launching a new series

BFCM Preparation Series #1

This is the best time to start gearing up for BFCM.

The reason is simple.

You’ve got enough time to set everything up right now.

This early prep gives you a massive edge over your competition and maximizes your profit potential.

So to help you out, we’re launching a new series.

The goal is to walk you step-by-step through the most profitable time of the year.

These aren’t just theories.

We've used these exact strategies to pull in millions in revenue for brands like Icon Amsterdam, Obvi, Craftd and more during past BFCM seasons.

They’re proven roadmaps to help you navigate through this critical period.

And the first part in this series?

Establishing a Baseline for Your BFCM Campaigns

Here’s the issue:

Most brands dive into BFCM without a solid plan and clear goals.

They think slapping a discount code on their site will do the trick.

It won’t.

That's like charging into a battlefield without a strategy or intel on your opponent.

Here’s the good news:

There are massive opportunities for brands that get it right.

Now, let’s get into the details.

Step 1: Learn from the Past

First, start by pulling reports from last year's BFCM campaigns.

Look at the key metrics:

• ROAS

• Conversion rate

• Average order value

This will give you a benchmark against which to measure.

Step 2: Spot the winners and losers

Next, analyze your top-performing and low-performing campaigns from last year.

What worked? What flopped?

Find the patterns and understand why specific campaigns worked and others didn’t.

They’ll guide your strategy this year.

Step 3: Know Your Enemy

Competition during BFCM is fierce.

So it would help if you had a way to differentiate yourself.

Use Auction Insights to compare your competitors’ year-over-year performance.

Did they ramp up their impression share?

Did they get more aggressive with their bids?

Identify where they have the edge and where you can outmaneuver them.

Find a gap in the market that your competition might overlook.

It could be your offer, ad creative, or targeting.

If you blend in with every other brand, making sales will be an uphill battle.

That wraps up the first part of this series.

It’s just the beginning but a crucial step in a successful BFCM strategy.

Get it right, and the rest falls into place.

So take the time now to lay that foundation.

Next week, we’ll cover more specific strategies to help you dominate this BFCM.

Jackson,

Founder and CEO of Echelonn.

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