What I’ve learned after 2340 Google ads campaigns

My team ran 2340 Google Ads campaigns in the last year.

And one of the most important things I learned is the segmentation between branded and non-branded traffic.

In case you’re new to Google Ads…

Branded campaigns target people who are searching for your product.

Non-branded campaigns target people who are just searching for the type of product you sell.

And if you want to scale…

You need both.

Branded campaigns convert warm traffic, while non-branded campaigns acquire new customers.

Here’s the thing…

One place I see brands getting tricked by their Google Ads agencies is how much money they're making and HOW they're making their money.

These agencies get lazy and only rely on branded traffic.

They brag about getting huge ROAS, and their clients will just eat it up…

When in reality…

These brands don’t realize there’s a whole untapped blue ocean of potential out there.

They could make so much more money if their agencies actually put more effort into acquiring new customers.

And honestly, these kinds of agencies disgust me.

The reason? I build my business on a foundation of integrity and transparency.

I don't cut corners or try to take advantage of my clients.

And to be real with you…

I take a lot of pride in that.

I’ve never made any promises I couldn't keep.

I always tell my clients the truth about what they could expect.

I've turned down multiple brands I wanted to work with because I knew we weren’t a good fit.

Whenever we roll out a new campaign or a new strategy…

We’re completely honest with our clients about the results.

We don’t hide behind the curtains or find excuses.

We take full responsibility for everything we do.

That’s why we only work with honest, working businesses.

We want to be a part of scaling the very best e-commerce brands in the world.

We're opening a few spots in June so you can tag along with us.

The goal?

We’ll work together and transform your business by installing our foolproof and predictable Google Ads systems.

These will help you maximize your potential to get new customers and convert warm traffic.

And capture the untapped revenue you didn’t realize was there all along.

No tricks. No hacks. No gimmicks.

Only proven strategies with our team of certified Google Ads experts.

(We have some ex-Google and DataFeedWatch employees in the agency, so we understand this game on a much deeper level than other agencies out there)

Click here to book a call with us.

Jackson,

CEO of Echelonn.

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