Inside an 8-figure/year brand’s Google Ads account

A while ago, a multi 8-figure brand came to us for an account audit.

They were making around $25M a year.

From the outside, their Google Ads looked solid.

Big revenue. Good ROAS. Good performance overall.

But once we took a closer look, it wasn’t as good as it seemed.

The first issue we found?

Their Shopping Ads titles were pulled straight from the website, with sizes added.

No relevant keywords. No value proposition. No unique selling point.

They were missing the key info Google uses to decide which terms their ads show up for.

And they were losing out on a lot of potential clicks because of that.

They also hadn’t properly segmented their brand and non-brand campaigns.

This allowed Google to overspend on their branded terms.

On top of that, they were neglecting crucial features that could’ve significantly boosted results:

• Custom Labels

• Customer Lists

• Merchant Center Policies & Promos

We call these issues “leaks”.

It’s places where ad spend is wasted, driving up costs and limiting growth potential.

The effect of those leaks increases as you put more money into Google Ads.

You can still be profitable on a small scale.

But in the long term, those leaks will eat away at your profits.

And eventually, your margins will take a hit.

That’s why the first thing we do for our clients is to plug their current leaks.

Because that’s the foundation for improving ROI and scaling your brand long-term.

We're offering a completely free audit of your Google Ad accounts.

Our team will dive deep into your account, identify the leaks, and suggest strategies to fix them.

You can either:

1. Take the audit and implement the changes with your in-house team.

2. Partner with us, and we'll apply our strategies for you.

Click the link here to book a call with us and get your free audit.

Jackson

Founder & CEO of Echelonn

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