I created a problem in my client’s business and they thanked me for it

Last week, I received this review from one of our partners:

Feedback like this always puts a smile on my face.

But for this brand, it hits different.

Because what a change they had…

Just over a month ago, they were trying everything to make Google Ads work.

Tutorials after tutorials. Tweaks after tweaks.

But nothing moved the needle.

It was a shame because they had the foundation to succeed with Google Ads:

Validated products with strong search volume.

They were just missing one critical piece.

The ability to turn that foundation into revenue.

You see, I’ll let you in on a little secret:

Scaling profitably on Google comes down to 3 key elements:

1. The size of your target market

2. How well your product fits that market

3. The way you target and deliver your message

Miss even one, and scaling becomes impossible.

What we’ve seen times and times again is that most brands stumble on that third point.

And I don’t blame them.

Because it’s kind of complicated to get right on Google.

You probably have a variety of products.

Each product type needs a unique message.

But that’s not all.

For the same product, you need to adjust your message based on who you’re talking to.

Think about it.

Someone ready to buy needs a completely different message from someone who isn’t aware that your product can solve their problem.

No wonder why so many brands end up sending the wrong message to their audiences.

Which causes them to lose so many potential customers.

They will, at best, catch a few sales from the people who were already planning to buy.

And in that situation, it’s hard to stay profitable, let alone scale.

This is why it’s so important to 1) Segment your audiences properly and 2) deliver the right messages to each segment.

That’s exactly what we focused on for this brand.

Once we made those changes, things started going well for them.

Their revenue started growing while getting more profitable.

Now they’ve got a luxurious problem most brands would kill for:

They’re slowing down the scale because demand is overwhelming their stock.

This is the kind of problem I want every brand to experience

And it starts with one question.

Take a look at where your ads show up, the search terms that trigger them, and the audience who’s seeing them.

Then ask yourself:

Is the message you’re sending actually speaking to the person you’re targeting?

If it’s not, Google Ads will never deliver the results you’re looking for.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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