How We Scaled This Brand 12.5X in 18 Months | Google Ads Case Study

The campaign structure + 3 strategies that made it happen

Author

Jackson Blackledge
July 08, 2025 • Estimated Reading Time: 2 minutes

Hey there,

We just dropped a new video breaking down how we helped scale one of Australia’s biggest nutrition brands.

In 18 months, we grew their revenue by 12.5x and expanded them into 3 new global markets.

In this video, we’ll show you:

  • The one small change to their campaign structure that boosted revenue by 85% in 60 days

  • Why technically “good” campaigns can make your account “unscalable” (and how to avoid this)

  • How to turn low buying-intent keywords (e.g, “how to”) into high-LTV customers

  • How we generated $1.2M with TOF YouTube Ads (without making a single new creative)

  • How we used Amazon + AI tools + Google Keyword Planner to unlock 6-figure revenue streams from new segments of their market

Jackson

CEO and Founder of Echelonn

How we can help:

  • Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

  • Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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