How we exploited “low-intent keywords” to get customers at 40-60% lower CPCs

There are 2 main keyword categories to get customers with Google.

1. Commercial keywords

2. Informational keywords.

Commercial keywords are search terms where people are actively looking to make a purchase.

(Think “buy collagen powder,” or “Nike running shoes sale.”)

They’re the usual route.

They convert well, but they’re brutally competitive.

This is where everyone fights for attention.

They chase this traffic, hoping to land customers at a healthy margin.

But the opposite happened:

Everyone’s bidding on the same terms, driving costs higher and higher.

Eventually, this traffic gets so expensive it’s almost impossible to profit from.

Meanwhile, there’s a quiet little corner of Google that few brands are looking at.

Informational keywords.

They’re used by people looking to find information or learn about a problem.

(For example: “benefits of collagen,” or “how to start running.”)

Big publishers often dominate these searches organically.

And eCom brands usually dismiss them because they think it’s “too broad” or “won’t lead to sales.”

That leaves a wide-open opportunity for smart brands to exploit.

These keywords offer 10-100x more volume at 40-60% lower costs than commercial ones.

And you can easily claim the top positions using paid ads.

Now, you might be thinking…

“But Jackson, how can these low-intent keywords possibly drive sales?”

Fair question. And I’d mostly agree.

If you’re sending these visitors to a standard product page, they will unlikely become a customer.

Informational intent isn’t buying intent (yet)

But you can make it to be…

The secret to profiting from these lower-intent keywords is Type 1 & 2 of we call our Blue Ocean Google Ads Landing Pages.

They’re pages that “disguise” as blog pages but are designed for conversions.

They educate the readers, build trust, and warm the leads with valuable content.

Then, at just the right time, ask for the sale.

Using this approach, we've generated clicks for as little as $0.07.

One way to do this, which I’ve talked about a lot before, is advertorials.

But there are 2 other techniques that very few brands know about and implement.

On June 26, we’re hosting a free training where we’ll reveal exactly what they are and why they work so well.

Then, we'll show you step-by-step how to implement them in your Google Ads funnel.

After this training, you’ll walk away with a ton of ideas on how to capitalize on informational keywords.

Now, there’s a problem.

As I said above, this strategy takes advantage of the fact that few brands bid on these keywords.

Which means…

The more brands discover this strategy, the less effective it becomes.

So we’ve limited this training to the first 500 people.

So if you’d like to get access to this training before it's gone…

There are less than 48 hours left here:

Jackson

Founder and CEO of Echelonn

P.S.

These landing pages are just part of what you’ll learn in this training.

We’re going to take you behind the scenes of 2 other powerful landing page strategies we’ve deployed for our partners.

We’ll also cover:

• The little-known factor in Google’s ranking system (and how the algorithm rewards brands that do this well with lower CPCs and higher rankings)

• 4 keyword categories where product pages fail (and what landing pages to use instead)

• The hybrid Google Ads + SEO technique to secure the #1 spot in highly profitable keywords

• 2 sneaky ways to ethically STEAL your competitors’ customers

• How to carve out more sales today by changing ONE subtle detail in your landing page

• Live breakdowns of our landing pages (and proven best practices for implementing your own)

If you’d like to grab a spot, you can do so here.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.