How to win in 2025 before January hits

Q5 is a quiet moneymaker that too many eCom brands ignore.

It’s the sweet spot right after Christmas until mid-January.

Demand picks up, but ad costs drop.

Here’s what makes it unique…

During Q4, ad costs hit their peak.

Every brand is fighting for sales during BFCM and Christmas.

But once the holidays are over, they usually hit the brakes.

They ease back their marketing, satisfied with their Q4 performance.

As a result, ad costs drop.

But here’s where it gets interesting…

Survey data shows that 92% of consumers plan to continue shopping after the holidays.

People are online hunting for deals. They’re returning gifts. They’re spending their shiny new gift cards.

Google Ads data backs this up - ad impressions during Q5 jump by 21% compared to the previous period.

Yes, it’s not as intense as BFCM, but it’s still well above the yearly average.

And the timing couldn’t be better for eCom brands.

Many shoppers see the new year as a fresh start.

A chance to feel better. Look better. Live better.

So how can you make the most of Q5?

1. Analyze past data

Not every product thrives in Q5.

Check your past performance. What sold well last year?

Use tools like Google Trends or Google Keyword Planner to spot search trends and demand for your key products.

2. Create Q5-specific offers

Highlight that your promotions are tied to the end of the year.

Brand them as a “Christmas Clearance,” an “End-of-Year Blowout,” or a “Holiday Inventory Sale.”

Make it clear how long the deal lasts or if stock is limited.

You can also bundle products at a discount to give shoppers even more reason to buy now.

3. Focus on “them” messaging

The mindset shifts after Christmas.

People aren’t shopping for others anymore. They’re shopping for themselves.

Q5 is all about self-improvement.

Your audience is ready for a reset. They’re looking for a better version of themselves.

Tap into that desire in your copy and creatives.

Encourage them to put themselves first, prioritize health, and create new routines.

Then show how your product fits into their new chapter.

Final words:

Q5 isn’t just a bonus window to squeeze out a few extra sales.

It’s your chance to clear out inventory, attract new customers, and set the foundation for 2025.

Build momentum while other brands are sleeping.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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