How to win against bigger brands in Shopping Ads

8 million dollars.

That’s the price brands had to pay for 30 seconds of airtime during the Super Bowl.

With that money, you could buy an iPhone for an entire town.

And they spent it on a single ad slot.

But of course, these brands knew what they were doing.

They were not buying a spot in the Super Bowl.

They were buying a spot in 127 million people’s minds.

They did it because they understood the most fundamental rule of advertising:

Attention must come before conversion.

If no one sees you, no one buys from you.

The same rule applies to Shopping Ads.

You either catch the eye, or you don’t exist.

Most brands show up and assume being there is enough.

They pull product titles straight from their websites. Upload a decent image. List the price without checking competitors.

Then call it a day.

But just because you're in the race doesn’t mean you're winning.

Think about what happens when someone searches for your product.

The screen fills with identical ads…

A wall of similar items, similar prices, and similar features.

And the harsh truth?

Your ad’s drowning in a sea of sameness.

If it doesn’t stand out, you’re relying on luck to get clicks.

This is why you need to stack every possible advantage to make it impossible to ignore.

Every detail matters. Every element is an opportunity for your ads to grab attention…

• Title

• Image

• Pricing

• Promotions

• Store Ratings

• Product Ratings

• Sales Price Attribute

I reckon 80-90% of brands don’t pay attention to this (even the ones in the 8-figure range.)

That’s your opportunity.

With a little extra effort, you can come in and sweep those clicks and sales from bigger players.

Make your ad unmissable.

It’s the difference between getting just a few impressions and owning the search results.

Jackson

Founder and CEO of Echelonn

P.S.

The things I listed above will help your ads pop when lined up against competitors.

They’ll definitely get you more clicks (and sales).

But if you want to dominate the search results, nothing beats getting those high-ranking spots.

This is why a big part of our Google Ads Build-Out (our 1-month setup for brands new to Google Ads) focused on optimizing product feeds and Merchant Center.

It plays a huge role in your Quality Score–which directly affects your ranking.

In case you haven’t got our GMC & Product Feed Optimization Checklist, grab it here.

You’ll get a 15-step blueprint to squeeze every drop of performance from your Shopping Ads.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.