How to trick Google into giving your ads sale badges

We spoke to 100+ brands last week in our webinar about this.

But it’s so powerful, I thought I’d tell it to you here.

There's a silent auction happening all the time on Google that most brands don't even know exists.

Google is tracking your prices.

Every day. Every product. Building a detailed history of what you charge and when.

And this data becomes the foundation of who wins and who loses the ad auction.

This becomes more important during Q4.

You see…

When Black Friday hits, Google doesn't just look at your ads or your bids.

They look at your pricing history.

If they see a legitimate price drop based on months of data… they automatically award your listings with sale badges, strikethrough pricing, and preferential positioning.

Your ads literally stand against all the generic "Black Friday Sale" copy.

Look, I’m telling you this because most brands only think about their BFCM pricing the week before the sale.

Which means Google has limited historical data to validate whether your "sale" is actually a sale.

But smart brands start building that price history now with hidden landing pages.

And that’s exactly what our internal landing page team has started doing for some brands.

We create product pages with strategically higher prices. Pages that aren't linked anywhere on your site. Pages that exist purely for Google's crawlers to discover and track.

Let Google build 4-6 weeks of "normal" pricing data at these higher price points.

Then when BFCM arrives and you drop to your actual sale price…

Google's algorithm sees a significant price drop.

And you get rewarded.

The key here is understanding that Google's pricing system is time-based, not comparison-based.

They're not comparing your price to competitors.

They're comparing your price to your own historical data.

Which means you control the narrative.

Now, there are three critical elements to make this work:

Timing: You need to launch these pages early enough to establish a credible price history. Waiting until two weeks before BFCM isn't enough.

Pricing Strategy: The elevation needs to be significant enough to create visual impact when you drop, but realistic enough that Google doesn't flag it as manipulative.

Technical Implementation: These pages need to be crawlable and indexable, but strategically hidden from your main site navigation and internal linking structure.

Most brands will never do this.

Because it requires thinking two moves ahead while everyone else is focused on ad copy and creative.

But for brands that understand how Google's auction really works…

This is one of the highest-leverage plays you can make for Q4.

Book a call with us here if you want a free consultation on this strategy

Jackson

Founder and CEO of Echelonn

How we can help:

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