How to make your next month a record month with Google Ads

Over a month ago, we helped a brand smash their all-time revenue record with Google Ads, pulling in over A$1.5M.

That's 3.6X higher than their previous best month.

And we doubled their ROAS to 7.5X.

The main reason behind this surge was a straightforward yet often underused principle:

Ride the wave of demand when it’s there.

Every business experiences moments when demand suddenly spikes.

That might happen during promotional periods like Black Friday or Mother's Day.

Or seasonal demand for items like shorts in summer or hoodies in winter.

Or when a particular product type goes viral, sending floods of people searching online.

Or perhaps a sudden traffic boost from other marketing channels spilling over into Google.

Whatever the cause, your goal should be to leverage that spike as aggressively as possible.

In other words, build your strategy around these key moments.

For this brand, the opportunity was International Women's Day—a major sales event in March.

This brand sells women’s workout gear, so it was the perfect time to strike.

We optimized every aspect of their Google Ads to squeeze out every dollar of profit during this period:

• Offers

• Budget

• Ad copy

• Asset groups

• Ad extensions

• GMC promotions

The goal was simple:

1. Align all messaging with this special event.

2. Make their offers impossible to miss in the search results.

Since buyers strongly resonated with targeted messaging and everyone loves a compelling deal…

We saw a huge lift in sales from new, prospecting customers.

Add to that a rush of branded searches generated from other marketing channels…

And March became their highest-grossing month ever.

Now, of course, these spikes in demand don't last indefinitely.

You need a clear plan to handle the inevitable decline in the following months.

And no, I’m not saying you have to run promotions every single month to achieve this.

The key is to recognize these bursts of demand and capitalize when they appear.

When demand peaks, you need to ride that wave.

The profit is sitting right there for you to grab it.

And it’d be a missed opportunity not to fully maximize it.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google Ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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