How to make as much money as possible with Google

I recently got asked this question:

“What’s the number #1 thing I should focus on with Google ads?”

Honestly, I don’t like questions like this.

The reason is that there’s never just one magic thing that makes Google Ads work.

Miss one piece of the puzzle and you’ll be burning through a lot of profit.

With that being said…

There’s one thing that if you manage to do, makes everything else much easier.

And that is…

“Be the first thing potential customers see on the Google search page”

The idea is to lock down all the top spots.

Ideally, you want to be the first result in Shopping ads, Search ads, and organic searches.

A potential customer searches for a product.

Your Shopping ad is the first thing they see.

Below that is your Search ad.

And just under the paid results? Your organic listing.

If you manage to do that, there’s not much competitors can do to touch you.

The chance of people choosing another brand is slim to none.

They might have great titles, descriptions, or offers…

But most searchers will click your link before they even see your competition.

This is the playbook of every big brand.

Look up anything related to their products, and they’re always at the top.

That’s no accident.

On Google, people subconsciously believe the first result is the best one.

Big brands know that being visible isn’t enough.

You have to be the first thing people see.

That’s why I’m so bullish on the SEO and Google Ads combo.

It’s like playing a game of chess where you control the whole board.

You’ve got every angle covered, every move anticipated.

Competitors can try to catch up, but they’re always a step behind.

When someone searches for a solution, all they see is you.

Top of mind, top of search, top of their list.

At that point, competitors are left scrambling.

They’ll try to outrank you, outbid you, whatever.

But they’re already playing a losing game.

You’ve already won.

Of course, this isn’t something you can do overnight.

But I believe every brand should strive for this.

Once you’ve locked in that top position on all fronts, you become the #1 option for all potential customers.

That’s why we built a team of SEO experts in the agency.

We want to help you dominate the whole Google ecosystem.

Not just paid ads, but also organic search.

We’re looking to help a few brands increase their organic traffic and sales through SEO.

If you’re interested,  book a call here.

Jackson

Founder & CEO of Echelonn

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