How to fix lost ad revenue + more with AI...

Free AI tool inside

Author

Jackson Blackledge
September 20, 2025

A while ago, our team analyzed a skincare brand's website performance, and what we found was shocking.

On the surface, their Google Ads looked decent.

They had solid click-through rates and their Quality Scores weren't terrible.

Decent enough to stay profitable.

But we were surprised that it was just decent.

I mean…

They're spending $15K monthly on Google Ads with a product that has 70% profit margins.

They had strong brand recognition and high search volume for their category.

But their conversion rates didn't reflect that potential.

Well…

When we dug into their site, it all started to make sense.

Our internal landing page team dug deeper to uncover the hidden conversion killers throughout their site.

Here's what we found:

  • No trust badges on checkout pages

  • Shipping costs hidden until final step

  • Mobile cart abandonment rate of 85%

  • Broken product image loading on key pages

  • No exit-intent popups to capture abandoning visitors

And that's just scratching the surface.

There were so many other technical issues that could be fixed to recover lost revenue.

At low traffic volumes, leaks like these might not seem like a big deal.

You can have some issues and still be profitable.

But the more traffic you drive, the bigger the impact of these problems.

As you scale your ad spend, they will eat away at your profits.

Eventually, your conversion rates will plateau and your growth gets stuck there.

That's why our priority with any store is to first identify and fix their conversion leaks.

That’s why I’m excited to say at this FREE tool the team over at Heatmaps have cooked up:

Think of the Site Grader like a free AI audit /report for your ecommerce homepage.

It instantly scans your site and shows:

  1. ⚠️ Performance gaps (like slow speed, mobile issues, UX flaws)

  2. 🧱 Conversion bottlenecks (things that block sales)

  3. 📊 How your site stacks up against ecommerce best practices

  4. 🛠️ Actionable recommendations to increase conversions and sales

The Site Grader delivers:

  • Performance insights: Speed, mobile optimization, navigation flow

  • Revenue leaks: Drop-off points, friction in checkout, under-optimized offers

  • Best practice benchmarks: A look at how your site compares to winning stores

  • Next-step improvements: Concrete ideas to improve UX and increase sales

Definitely give it a go if you haven’t already.

Talk soon,

Jackson

CEO and Founder of Echelonn