How to find more NEW customers with Google ads

“I feel like I’ve hit the ceiling with Google Ads”

I’ve lost count of how many eCom brands have said something similar to this.

You’ve got the budget to scale…

But anytime you increase ad spend, your ROAS drops. Your CPAs spike.

And your margins are gasping for air.

So you pull back on ad spend because well … that’s the only way to stay profitable.

And the worst part?

How frustrating it is. How incompetent it makes you feel.

But here’s the good news…

This obstacle isn’t what it seems to be.

You’ve hit what we call the Imaginary Wall.

In Google Ads, there’s the Real Wall and there’s the Imaginary Wall.

The Real Wall is the saturation point of your market.

It’s the hard limit of your niche–the maximum revenue you can generate…

It’s when you’ve tapped into every potential customer with a perfectly optimized strategy.

Many brands think they’ve reached this point.

But the truth is…

After managing and consulting over 500 Google Ads accounts, our team hasn’t seen a single brand get to this point.

What you ACTUALLY reach is the Imaginary Wall.

This is the ceiling of your current strategy.

Most brands get stuck here.

Not because they've exhausted Google's potential.

They’ve just maxed out what they can get from their approach.

And in order to scale, that approach needs to evolve.

For our clients, we have a process to do this.

We start by looking at the audience they’re targeting.

This way, we can figure out:

1. The audiences they’re ignoring

2. The demand they’re missing

Then, we shift their strategy to reach those untapped buyers.

That could mean tapping into other platforms…

Entering other locations/countries…

Hitting other pain points/desires…

Or targeting colder audiences (unaware or problem-aware prospects).

Like for this brand…

Before partnering with us, this brand was limited by branded traffic and narrow country targeting.

We broke through those limits by first prioritizing prospecting traffic.

As we scaled, we expanded into more countries (as you see below “NL, DE, UK, etc…”)

This approach allowed us to gradually tap into new markets and grow their reach on Google.

And it generated over €1.1M in revenue for this brand last month.

See, your growth stagnates when your customer pool runs dry.

Your job is to keep a constant stream of fresh buyers coming in.

As you expand your customer base, your revenue will follow.

That’s how you break through the Imaginary Wall.

Jackson,

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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