How to do keyword research in 2025

Revealing the exact tools we use

Author

Jackson Blackledge
August 26, 2025 • Estimated Reading Time: 2 minutes

Hey,

We just released a YouTube video where we reveal our exact process for Google Ads keyword research.

This is what’s working right now in 2025, backed by our data from $10M+ in monthly ad spend across dozens of industries.

Inside, you’ll discover:

  • Which tools to use

  • What keywords to target (based on your budget)

  • When to use exact, phrase, and broad match

  • How to organize your keywords inside your campaigns

  • How to optimize and refine your keyword lists over time

  • An “over-my-shoulder” walkthrough where I demonstrate each step of the process

Jackson Blackledge

Founder and CEO of Echelonn

How we can help:

  • Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

  • Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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