How to actually test your Shopping ads

Hey, we just dropped a new YouTube video.

It breaks down the entire Google Shopping testing system we’ve used for our partners across $80M in ad spend.

We believe this is one of the most impactful ways to improve your Shopping Ads performance.

I say that because this kind of testing won’t just give you a 1% boost in CTR.

It can unlock serious revenue growth.

For a furniture brand, we used this exact system to generate an extra $180K in 90 days.

Inside, you’ll discover:

• Our step-by-step process for running tests in Shopping Ads without risking current campaign performance

• The 3 most important elements to test in Shopping (and how to test each one the smart way)

• Lifestyle vs Product Image: Which is better for Shopping? We ran a $72K experiment to test this and one outperformed the other by 21X.

• How to use AI to cut weeks off your testing cycles

• The ideal testing timeline based on your daily traffic volume (plus how long you should wait before making changes)

• The 3 key metrics to monitor post-test (and what they should look like if your tests are working)

• How much budget to allocate toward testing each month

Watch it here.

Jackson

CEO & Founder of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

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