How to actually optimize Google Search campaigns in 2025

The exact framework we use for clients

Author

Jackson Blackledge
November 19, 2025 • Estimated Reading Time: 2 minutes

We just dropped a new video breaking down our complete Search campaign optimization framework.

This is the exact system we use to take clients from $3 CPCs with 2% conversion rates to $1.50 CPCs with 5% conversion rates.

Inside, you'll discover:

  • The volume-based bidding strategy that decides whether you're profitable or burning budget

  • How to structure campaigns by match type and intent (with specific thresholds)

  • Landing page optimization that cut one client's CPCs from $6 to $0.73

  • The ad customizers and extensions we use to take up more SERP real estate and pushes competitors down

Jackson Founder and CEO of Echelonn

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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