How to activate profit hiding in your Google account

There are 2 types of brands running Google Ads:

1. Unprofitable accounts that want to get profitable

2. Profitable accounts that want to be more profitable

Most people think the first group has it harder.

But scaling a profitable account comes with its own set of challenges.

About 1.5 years ago, we started working with a brand in the second group.

Before coming to us, their ads were already doing well.

High ROAS. Decent sales.

But they had hit a wall.

Every time they tried to increase their spend, their ROAS would drop.

This is common with all ad platforms.

You get to a point where ad spend is good and you’re getting good returns.

But unless you know what to do - you can get stuck very quickly.

Fast forward to today:

$1.69M revenue generated in 2 weeks from $93.5K in ad spend.

And it’s actually really simple.

You just need to focus on that extra 1%.

This means obsessing over the tiny details like:

Ad copy. Extensions. Bidding strategies. Product feeds. Customer lists. Product images…

These things sound basic, but if you sort all of them together they compound.

Here's what most people get wrong about Google Ads.

The Google Ads game isn’t about doing 1 big thing right.

It’s not about “implementing this 1 hack and you’ll 10x your revenue”.

Success comes from doing 1000s of small things exceptionally well and letting them compound over time.

Specific structure of your copy…

Adding your customer lists regularly…

Testing product images…

And a bunch more.

A 2% bump in CTR here, a 5% drop in CPC there - It adds up fast.

Over the past 4 years, I’ve noticed many brands get stuck with “decent” Google Ads performance. 

You’re making money. You’re profitable. You’re comfortable with it.

But how much revenue you can make isn’t how much revenue you’re comfortable with.

After looking at over 300 accounts, we rarely see brands that have truly maxed out their Google Ads potential.

There’s always so much room for optimization.

So much potential to be unlocked.

So much money to be explored.

Your profits are hiding everywhere inside your account.

The brands that obsess over the details, the ones willing to push that extra 1% are the ones that win.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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