How far you can scale with Google ads: A Breakdown

There’s a Google Ads principle I think every eCom brand can benefit from:

Start with the low-hanging fruit.

That means starting with the people closest to making a purchase.

These campaigns are easy to set up.

They deliver strong ROI, which creates positive cash flow.

And you can pour back those profits into your campaigns to fuel more growth.

Plus, they give you real data on what’s working with your audience.

With those insights, it’ll take you much less time and effort to convert colder, harder-to-convert traffic.

That’s how we took this brand from $3.7K in ad spend to generating $31.2M in revenue.

We didn’t overcomplicate things.

We started with the easy wins, built up momentum, and then gradually expanded into the more profitable zones.

Here’s what that looks like in action:

1. Retargeting

First, go after your warmest audience—people who have engaged with your brand.

They've browsed your site. Maybe added items to their cart.

But they haven't pulled the trigger yet.

They're on the edge of purchasing. And they just need that final nudge.

An incentive is sometimes all it takes to turn these viewers into buyers. 

This is the easiest money you’ll ever make in Google Ads.

2. Branded Traffic

Next, branded traffic.

These potential buyers are already sold on your brand.

They're typing your name into Google, looking for your products.

Your job is to be right there when they come searching.

3. Prospecting

Finally, we move on to prospecting.

This is where you target people who haven’t heard of you yet but might buy from you.

This is the hardest part of scaling.

It’s where I see brands struggle with the most.

But once you crack it, the whole machine gets stronger.

More people getting into your funnel means a larger retargeting audience…

More branded searches…

More predictable sales…

And scaling Google Ads becomes effortless.

Your revenue keeps climbing month after month without big drops in ROAS.

Most brands screw up Google Ads because they get caught up with all the complicated details of Google Ads.

My advice?

Start easy. Then slowly work your way up.

The hard sales won’t come unless you master the easy sales first.

Jackson

Founder and CEO of Echelonn.

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