How CRO can sabotage your Google Ads growth

The CRO trap:

It’s when brands focus too much on small landing page tweaks…

And forget the other levers that actually lead to bigger growth.

This is a dangerous place because it feels like you’re doing the right thing.

But it can push you to chase the wrong outcomes.

CRO gives you an incremental boost on conversion rates.

It’ll help you convert more of the traffic you’re targeting.

But what if…

By changing your landing page strategy, you can unlock entirely new traffic sources…

Ones with 10-100x more volume, at 40-60% lower costs?

You see…

In every market, there are keywords with high volume, low cost, and barely any competition.

But brands often dismiss them as…

1. Too broad (e.g., searches for a general problem your product solves)

2. Not relevant (e.g., people looking for competitor products)

The thing is, those keywords aren’t the issue.

It’s the page you're sending that traffic to.

If you direct people to a generic product page or a cookie-cutter landing page, it’s no surprise when those clicks don’t convert.

These visitors need something different.

A new kind of page that speaks their language and matches their intent.

Over the last 5 years, we’ve tested many different variations to crack this.

And we’ve found 4 specialized landing page types that can break into these untapped traffic sources.

This approach helped one brand get clicks for as low as $0.07…

A supplement brand boosted ROAS by 93%...

And another brand generated $253K in extra revenue.

On June 26, we’re hosting a free training on how to implement them in your Google Ads strategy, including:

• The little-known factor in Google’s ranking system (and how it secretly rewards brands that do this well with lower CPCs and higher rankings)

• 4 keyword categories where product pages fail (and what landing pages to use instead)

• The hybrid Google Ads + SEO technique to secure the #1 spot in highly profitable keywords

• 2 sneaky ways to ethically STEAL your competitors’ customers

• How to carve out more sales today by changing ONE subtle detail in your landing page

• Live breakdowns of our landing pages (and proven best practices for implementing your own)

This is the only place where you’ll learn how to implement these pages specifically for Google Ads and get customers at 40-60% lower CPCs.

What’s crazy to me is that almost no one is doing this.

After conducting over 500 audits, I rarely see brands using these types of pages.

And I haven’t seen anyone explain how to use them specifically for Google Ads.

That’s all about to change.

We’re pulling back the curtain in this free training.

There are 5 days left to save your spot here.

Jackson

Founder and CEO of Echelonn

P.S.

Now, just to be clear, I’m not saying CRO isn’t important. 

The majority of brands DO need stronger landing pages.

But sometimes, the revenue you’re looking for is sitting in the traffic you’re not targeting.

And the only way to unlock that traffic is a completely different landing page strategy…

It’s a much better use of your time (and budget) to work on that.

This way, instead of squeezing 1% better conversion rates from the same audience….

You can reach a brand new pool with 2x, 5x, or sometimes even 10x more potential customers.

This training will show you how to do that.

Sign up here

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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