How AI Overview will (indirectly) boost your Google Ads

I still remember the day when Google first rolled out AI Overview.

Everyone was mocking it for how clunky and inaccurate the answers were.

But in just a few months, it’s become drastically better.

Now, AI Overview is the first—and sometimes only—thing users pay attention to in search results.

Gradually, it's grown beyond just another search feature.

It’s reshaping how people search entirely.

Specifically, it’s training users to enter longer, more detailed queries.

Take this example:

“vegan protein powder with no artificial sweeteners and low sugar,”

In the past, a detailed query like this would usually yield irrelevant results.

Today, AI Overview will deliver the perfect result for that.

And users are noticing the difference.

They've quickly learned that clearer questions lead to better answers. And they're adapting quickly.

In other words:

AI Overview isn’t just giving answers.

It’s changing how people ask questions.

This shift creates a huge opportunity for brands.

The reason?

Longer search queries usually signal higher intent—and better conversions.

Check out this graph showing conversion rates by keyword length:

Single-word searches convert at only 0.17%.

But as searches become more specific, conversions rise significantly.

At 6 words, the number hits 1.94%. That’s more than 11x higher than one-word terms.

Long-tail keywords have always pulled in high-quality traffic.

But their low volume limited their value.

Not anymore.

AI Overview is steering users away from short, vague searches—and toward clear, specific questions.

As more people make this switch, long-tail keywords will begin driving much more traffic.

Highly specific, high-converting searches will soon become common.

So pay close attention to your search term reports.

You might find your next goldmine hidden in those longer, more detailed queries.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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