How a 7-figure brand was losing 25% of their customers to competition

Picture this…

You own an ice cream shop down the street.

To get more customers, you put up billboards across town.

Big, colorful ads telling people where to find you.

And it's working.

People see the billboards, get curious, and decide to check out your ice cream.

But when they arrive at the address, something strange happens…

Your shop isn’t there.

Instead, there’s another ice cream shop—a competitor’s.

This sounds ridiculous…

Who would have spent money on ads and then… give away their customers to competitors? 

Yet, it happens every single day on Google.

People hear about your brand. They see your products on other platforms.

When they’re ready to buy, they search for you on Google.

But they don’t find you.

They find your competitors.

This happens because your competitors can bid on your brand name.

And if you don’t have a system to protect your brand, their ads will appear before yours.

Without a solid strategy in place, you're practically handing over prime digital real estate to your competitors.

That's why it's essential to know how to execute and consistently place in the top spots.

Like our clients here:

But yeah, losing these top spots was happening to this brand.

Before they came to us, the impression share of their branded search campaign sat at 75%.

That means when someone searched their brand name, their ad only appeared 3 out of 4 times.

They were losing 25% of their highest-intent traffic—people actively looking for them.

To fix this, we did 2 things…

First, we tightened their keyword targeting.

This made sure their ads showed up exactly where they needed to.

Then, we ditched smart bidding and switched to manual.

This gave them full control over their spend and stopped Google from inflating their costs.

One month later, their impression share jumped to 95%.

Their CPCs dropped by 70% and we tripled their ROAS.

This brought in an extra $75k (even though we spent $800 less)

The best part about this is that this traffic was already there.

The demand for their products already existed.

All we did was clear the path so that they could get the most out of what belonged to them.

Branded search campaigns are your lowest-hanging fruit.

Don’t let Google overspend on your hard-earned traffic.

Don’t let competitors steal your customers.

Protect what’s yours.

Jackson,

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.