Google's massive upgrades

Google just rolled out some groundbreaking updates that could redefine your advertising game. Let's dive into each one and see how you can leverage them to skyrocket your campaigns.

1. New Performance Max Features: Asset Experiments, Video Enhancements, and More

Source: Google Ads Help

Google's Performance Max just got a major upgrade.

What's New?

Asset Experiments: Starting early November, retailers can test adding images, text, and videos beyond their product feed to see what resonates best.

Final URL Expansion Experiments: Now available to everyone. Test if sending users to more relevant landing pages improves results.

Why Should You Care?

Small tweaks can lead to big gains. These tools let you optimize your ads like never before, connecting better with your audience.

How to Act on It?

- Start Experimenting: Use the new features to test different assets and landing pages.

- Leverage AI: Google's updated image generation uses advanced AI to create high-quality visuals that grab attention.

2. New Ways to Reach Customers with AI Overviews and Google Lens

Source: Google Blog

People are searching differently, and Google's adapting.

What's New?

• Ads in AI Overviews: Your Shopping ads can now appear directly within AI-generated overviews in search results.

• Shopping Ads in Google Lens: With nearly 20 billion visual searches a month, your products can show up when users search using images.

Why Should You Care?

This opens up fresh avenues to connect with customers right when they're looking for solutions you offer.

- Optimize for Visual Search: Ensure your product images are high-quality and your metadata is spot-on.

- Embrace New Platforms: Incorporate AI Overviews and Google Lens into your strategy to reach more potential customers.

 3. Google Tests Video-Enabled Shopping Ads in Search Results

Source: Saad AK on X (formerly Twitter)

Imagine your product videos playing right in the search results. That's becoming a reality.

• Video in Shopping Ads: Google is testing shopping ads that feature videos directly within search results.

Why Should You Care?

Videos grab attention like nothing else. This could significantly increase engagement with your ads and make your products stand out.

Keep an eye on this feature's rollout to be among the first to leverage it fully.

Until next time,

Jackson

CEO & Founder @ Echelonn.io

P.S. Want to chat about how these changes can fit into your strategy? Let's connect:

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