🚨Google's In-store AI Shopping Comparisons

Real-time price comparisons against retail

Author

Jackson Blackledge
November 28, 2024 • Estimated Reading Time: 3 minutes

Google’s continuing it’s Shopping update, and last week they’ve rolled out a powerful feature that could influence the way people shop for your products.

Google Lens now provides in-store product price comparisons.

Google Lens is evolving from a simple visual search tool into your personal shopping assistant. And the numbers are wild – we're talking 20 billion visual searches monthly, with 20% purely for shopping.

Let's break down why this matters for you:

When people are shopping in real life they’re in a moment of consideration or high-intent being able to show your ads at these moments can be crucial.

Now Google allows your products to be shown within Google Lens when people are comparing.

Want to try it yourself? The feature is live right now in the USA. Next time you're in a store, give it a shot and let me know how it goes.

Until next time,

Jackson Founder and CEO of Echelonn

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