Google Ads vs Meta Ads: Which one is better?

Here’s my honest answer.

Jackson Blackledge
July 25, 2024 • Estimated Reading Time: 3 minutes

That’s the question I often get from brand owners looking to scale past 7 or 8 figures.

Here’s my honest answer:

Use both if your budget allows.

That’s what the biggest companies and our top clients do, and there’s a good reason for it.

People often talk about how Google Ads are intent-based and how Meta Ads are great for prospecting traffic.

They debate over which platform is superior…

But the truth is…

Neither is better than the other. They’re just different.

In fact, they perfectly complement each other.

If you’re using Google Ads…

Adding Meta Ads can help you tap into a blue ocean of new customers you can’t target with Google

And if you’re using Meta Ads…

You likely have strong brand awareness and adding Google will greatly boost your brand.

Many of our clients are in this case.

Before working with us, they were getting decent sales and awareness from Meta ads.

But when their potential customers searched for their products on Google…

Their Google Ads weren’t optimized.

Weak offers.

Generic ad copy.

Some brands even let competitors’ ads appear on top of them.

And they failed to convert that big chunk of traffic.

After we helped them build a reliable system to capture and convert those intent-based

Google suddenly became a big part of their revenue stream.

My point is…

In most cases, limiting yourself to just one platform can do more harm than good.

The best brands I work with know how to leverage each platform's full potential to make the most money.

Jackson

Founder and CEO of Echelonn

P.S

If you’re an eCom brand making more than $1M in annual revenue & looking to scale your brand with Google Ads…

We’re opening a few slots this month.

We’ll help you turn Google Ads into a profitable and predictable channel for your business.

And you’ll be able to monetize the traffic you’ve been missing all this time.

If this piques your interest…

Choose below

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