Google Ads marathon

When I started running Google Ads for my first client, I had no idea what I was doing.

At the time, I had tried several business models…

So I was familiar with the fundamental principles of business.

A big one was speed.

In fact, speed is one of my core philosphies when I operate.

The faster you execute, the faster you iterate, the faster you win.

With this in mind, I approached Google Ads with speed as my guiding principle.

It became my mantra.

I did everything fast…

Pumping out ads. Testing different channels. Trying out new offers. Optimizing my campaigns.

But the results came slow.

It turns out that there was a critical element missing in my approach.

Something that wasn’t on my radar at all:

Patience.

It’s tough to see no improvements after you’ve made some changes.

You’re losing money and your instinct tells you to start tweaking.

It’s tempting to start pressing buttons, but that’s when you need to slow down.

Google’s algorithm requires time to collect data and optimize based on your input.

You need to give it time to learn and adapt to your strategies.

If you're too quick to alter your course, you'll never truly see what your campaigns are capable of achieving.

Now, don’t get me wrong.

I’m not advocating for dragging your feet.

Think of Google ads as a marathon.

Sometimes you need to go fast. Sometimes it’s better to go slow,

Speed is important, but so is patience.

You need both to win.

The key is to know when to speed up and when to slow down.

Jackson,

Founder and CEO of Echelonn

P.S.

In case you haven’t got our customs dashboards, check them out below.

These will help you keep track of your campaigns’ performance.

So that you can make more informed decisions about when to slow down and when to speed up.

Click the link here to grab it.

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