How we generated $8M in Google Ads revenue in 1.5 years

Around 2 years ago, a furniture brand came to us to help them scale their business.

They were getting decent sales with social media.

But that’s their only acquisition channel.

After seeing our results, they wanted to add Google Ads as a source to get new customers.

The problem was…

They had 0 Google ads experience.

So they decided to let us manage their Google Ads.

After a year of working together, we achieved over 1 million in revenue.

And half a year later, we grew that to over 8 million.

Here’s a list of what we did:

1. Shopping campaigns

We started with Standard Shopping Campaigns. 

These campaigns are easy to set up and allow you to get your products in front of people quickly.

2. GMC Optimization

We manually:

• Synced reviews

• Set up GMC promos

• Optimized Product Feed

• Organized shipping & returns

This was crucial for the effectiveness of our Shopping campaigns.

3. Bid strategy

For our clients, budget efficiency was always a high priority.

With various products with a wide price range, we needed a bidding strategy to allocate budget wisely.

So, we focused on granular-level bidding optimizations.

Here’s how:

• Targeted specific locations & times.

• Set high initial bids for luxury items and lower for budget-friendly ones

• Transitioned to dynamic bidding for high-performing categories

We also noticed that…

Higher-ticket items were getting fewer clicks but higher conversion rates.

Budget-friendly items were getting more clicks but fewer conversions.

So, we implemented a tiered bidding strategy.

We pushed more budget for luxury items during weekends and budget-friendly items on weekdays.

4. TOF Branded Campaigns

This brand already had intense branded traffic.

But they wanted to get more cold traffic from Google.

So, we created a few non-branded TOF campaigns.

We focused on specific products that were more appealing to cold prospects.

5. PMax

The Standard Shopping campaigns were doing well.

But we wanted to explore other avenues.

So, we shifted some of our efforts to Google's Performance Max campaigns (PMax).

We were able to squeeze out more revenue from these campaigns.

6. YouTube

We extensively tested around 80 Shorts across eight campaigns.

This included both retargeting and prospecting, where 95% of the spend was on prospecting.

7. Adjustments and Scaling

After one year, while our campaigns were generally successful (their ROAS was around 11-13), we knew they had more potential to scale.

So, we adjusted our strategies to capitalize on untapped opportunities.

Based on the data, we scaled up the cold traffic Search campaigns

We also added more Search campaigns focusing on non-branded products and keywords. 

Essentially, we added more prospecting power to what we already had.

That’s how we scaled to $8M in sales just 6 months after that.

If you’d like to get the same kind of results…

We’re offering a free audit to a few select brands this week.

We’ll review your ad account and give you a tailored roadmap for scaling your ads.

If we can work together, we’ll help you manage your ads and grow it to the next level.

If not, no problem.

You can walk away with valuable insights for your in-house team.

No strings attached.

If that sounds interesting to you…

Book a call with us here.

See you in the next one.

Jackson,

Founder and CEO of Echelonn.

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