From $35K to $1.39M: A Google Ads case study

“Okay, so you’re spending $90k per month on Facebook, right?”

“Yes”

“And how much on Google?”

“Around $10k”

This is a conversation I had with a brand owner 2 days ago.

It’s a pattern I see all the time…

Where brands pour nearly all their budget into Facebook or TikTok.

And Google is just an afterthought.

It pains me to see that because they massively underestimate what this platform can do.

You see, there’s a big misconception about Google Ads…

Many brands see it as an “intent-based” platform.

A place to capture demand, convert warm traffic, and clean up at the bottom of the funnel.

And yes, Google can do a phenomenal job at that.

But that’s just a fraction of its potential.

There’s a big shift that happened a few years ago, where Google expanded beyond intent.

They started offering advertisers more ways to reach colder audiences and drive demand from the top down.

Look at YouTube Ads in 2023.

Or Google’s heavy push with Demand Gen recently.

At first, brands weren’t sure these channels would work. Could Google really be an upper-funnel platform?

But now, they are proving to be more and more reliable at reaching and converting new customers.

What this means is…

You don’t have to wait for people to search for your products.

You can create demand.

You can educate, engage, and convert customers at every stage.

And when you take a full-funnel approach, you tap into Google’s true power.

For many brands we've worked with, it has outperformed other platforms in ways they never expected.

Take this brand, for example.

When they came to us, Google Ads brought in just $35K a month—a tiny part of their total revenue.

Fast forward a year...

Last Q4 alone, they generated over $1.39 million from Google.

That’s 35% of their total revenue—all from a channel they barely tapped before.

A huge part of that growth came from YouTube Ads.

By expanding reach and introducing new customers to the brand, we turned Google into an acquisition machine.

And as we continue scaling, its impact will only grow.

What most brands don’t realize is…

The platform has way more potential than you think.

I’ve seen this play out over and over—especially for brands doing 7 or 8 figures a year.

Many come to us just looking to get profitable with Google.

Now it’s become their biggest revenue driver.

With a full-funnel strategy, you can get the most out of Google and unlock a flood of low-cost customers.

And that’s where your hidden revenue is waiting.

Jackson,

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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