We dropped $1M on Google Ads.

We dropped $1M on Google Ads.

We've been in operation for over four years.

And I've seen behind the curtain of countless 7 and 8-figure Google Ads accounts.

We’ve run ads for brands like Tabs, Obvi, Wine by Lambhourgini, and several others in Davie Fogarty’s Daily Mentor group.

Here's exactly how we achieved $8.2M in revenue with an average ROAS of 7+ for our client selling sofa covers.

You see, most brands that hop on Google underestimate the platform.

They watch a few tutorials.

Set up a couple of Search/Shopping campaigns, sometimes just a Performance Max campaign...

But they make a critical mistake with their Google Ads.

They run branded and non-branded campaigns TOGETHER.

Big mistake.

Huge.

Why?

Because Google (being Google) will happily spend most of your budget on easy-to-convert branded terms.

But those aren't the customers you want.

You want NEW customers who don't know you yet.

Branded campaigns are for people already familiar with you through other channels. 

It's much less valuable traffic.

By running brand and non-brand together, you let Google overcharge you for clicks from people already primed to buy.

People with low CLV.

People who would have bought anyway without the ad.

You're wasting your budget and missing out on serious revenue from new customer acquisition.

Here's the solution that generated 7-figures for our client:

1. Divide your traffic.

Separate branded and non-branded campaigns ultimately.

Every brand, as a standard, should be running this:

- Search brand

- Shopping brand

- Search prospecting

- Shopping prospecting (standard and pMax)

You'll pay less for branded terms.

But at the same time, pump your spending on new customers.

Prioritize non-branded and push customer acquisition hard (as long as it's profitable).

But to make profitable prospecting campaigns, you need to start with the fundamentals...

2. Go deep on keyword research.

We dug into audience interests, competitors, and search trends.

Then, we built hyper-targeted ad groups around key desires, with custom ads and landing pages for each.

Pet covers.

Cushion covers.

Couch covers.

Everything.

We matched each one with custom ads, landing pages, and offers.

You can make a lot of money just by having this setup.

But you need to go even deeper.

Or higher.

And what I mean is the top-of-funnel.

As part of your budget, you should test out campaigns like Demand Gen, YouTube...

And for us we found a winner with YouTube.

3. YouTube ads

We took winning video creative and launched YouTube campaigns focused on prospecting. 

Shorts crushed it.

You need a platform that is designed to help you leverage intent…

Unfortunately, most brands just stick to Facebook or TikTok.

All of which are only top-of-funnel platforms that can be hit or miss.

Especially with the recent outages and bugs happening in Meta…

A lot of brands are struggling to break through the glass ceiling.

Google has a massive reach.

And it's already a massive contender for content consumption when you think about YouTube.

I hope this was insightful for you.

Jackson

P.S. If you want to scale your own 6 or 7-figure brand, book a call with us here:

https://www.echelonn.io/

We'll give you an audit, which includes a 90-day roadmap on how to scale your Google ads sales—FREE.

No strings attached.

Some brands even took this audit to their internal marketing team and succeeded.