Did you catch this new Google Ads feature?

Last week, my team spotted a new feature on our client’s landing page.

Do you catch it?

The Top Quality Store badge is now displayed on site.

When you click it, you’ll see a full breakdown of how Google rates the brand on:

• Pricing

• Returns

• Shipping

• Payment options

• Website quality

And even more under the “More about this store” section.

Google is basically giving shoppers a report card on your store.

This is huge because when shoppers land on your site, one question runs through their mind:

Can I trust this brand?

This badge acts as another trust signal, answering that question before they even have to ask.

It reassures visitors that your store is legit, reliable, and safe to buy from.

We don’t have data on how much it boosts conversions yet.

But here’s what we do know:

Data shows that trust badges on e-commerce sites can boost conversion rates by as much as 42%.

And this is an upgraded version of the standard ones.

Why?

Because it highlights many small details that buyers actually care about.

More importantly, it’s backed by a third party.

And since it’s Google, no one will question whether it’s legit.

Now, the question is–how do you get this badge visible in your store?

It seems like Google’s testing it with select merchants before rolling it out more widely.

But they’ve already confirmed that broader access is coming:

And the key to unlocking it?

Having an “exceptional” overall quality score on your Google Merchant Center.

Funny enough, we’ve been telling brands to optimize this for a while.

Because we realized one thing:

Google isn’t just giving customers more data to make smarter buying decisions.

It’s rewarding brands that meet its standards for customer experience.

Play by Google’s rules, and you become one of its favorite brands to promote.

Because not only do you make the platform more money…

But you also improve the experience for its users.

In return, it’ll keep rolling out features to push your products further and make you more profitable.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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