Can Roger Federer teach you something about Google Ads?

I recently read a story about Djokovic, Nadal, Federer and it reminded me of an important lesson about Google Ads.

All 3 of them were playing in the same tournament on the same day.

And the audience was able to see each one of them warming up for their games at roughly the same time.

Here’s the interesting part:

Nadal was going full-on David Goggins mode. He was screaming as he was hitting the shots. He was going as hard as he can. Sweating. Grunting. Sprinting.

Then you have Djokovic. He was like an emotionless robot who was laser-focused on getting the job done. 

And Federer? He was just laughing with his friends, doing trick shots and having fun.

These are the three 3 masters of their crafts.

Yet they have completely different playing philosophies.

What I took from this story was…

There’s no 1 way of doing things.

You can have 2 distinct sets of inputs and get roughly the same outcome.

Here’s the thing… you need to find the thing that works for you.

I doubt that Federer would be as good if he tried to do it Nadal’s way and vice versa.

Not because Nadal’s way doesn’t work.

But because it won’t work as well for Federer.

The same idea applies to Google Ads.

We often talk to prospects who've struggled after trying to apply generic strategies they've picked up from YouTube.

These strategies aren't necessarily bad. They're just not tailored to every brand.

At our agency, we don’t believe in the one-size-fits-all approach.

For all of our clients, we customize strategies to align with their specific needs - their markets, products, budgets, business goals and profit margins.

We use the same principles and systems, but the details and execution are different.

It’s true that frameworks or “proven strategies” might save us some time.

But what we prioritize for our clients are results, not time.

We don’t aim to be efficient.

We aim to be effective.

Jackson, CEO and Founder of Echelonn

P.S

We’re giving a few free audits this month.

We’ll give you a personalized roadmap to scale your ads in the next 90 days.

And in case you want us to run your ads, we’ll look into your business and your goals and then tailor the best strategy for you to scale.

If you’re interested…

Click here to book a call with us

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