Campaign Synergy: How to scale Google Ads without spending more

It’s never been easier to profit from Google Ads.

But it’s also never been trickier.

Ad costs increase by about 10% every year. Hundreds of brands flood into the platform every single day.

That’s the bad news.

The good news is that Google has released a ton of powerful new tools in the past few years to help you.

If you know how to implement them effectively, the path to profit becomes a whole lot easier.

This is one of our partners’ performances.

In 1 month, we boosted their revenue to $53.4K (up by 27%)--and spent less money doing it.

We achieved this by applying a principle that most experts never mention:

Campaign Synergy.

With Google Ads, your campaigns don’t work in isolation (and they shouldn’t).

Certain campaigns serve a dual purpose–driving both immediate and long-term sales.

Done right, they could both:

1. Deliver positive returns

2. Improve the results of other campaigns

For this brand, we launched a Standard Shopping Prospecting campaign at the start of the month.

This campaign quickly turned profitable.

But that wasn’t our only goal.

Based on hundreds of prior accounts, we knew this traffic would spark a chain reaction.

And its value would extend far beyond direct conversions.

Soon after, it began feeding new, high-intent buyers into other campaigns.

As a result, our PMAX campaign saw a big boost in sales and ROAS—as it was retargeting these new visitors.

This synergy triggered a performance surge across our prospecting campaigns.

We increased their ROAS from 1.6X to 2.28X and dropped the CPA from $31 to $21.

You’ll be tempted to judge each campaign individually…

After all, their dashboards only show their own performance metrics.

But often, the revenue from one campaign can show up on another campaign’s dashboard.

This is especially true for top-of-funnel campaigns like YouTube Ads or Demand Gen.

Their job is to build awareness and push new customers deeper into your funnel.

It’s important to track each campaign’s numbers and optimize them for maximum profit.

But it’s just as important to see the synergy it creates with other campaigns.

A winning Google Ads setup is the one that leverages Campaign Synergy—just like a winning sports team.

Each campaign is like a player.

The best teams aren’t just a collection of star players.

They have players who make each other better.

When one person sets up an assist, it creates the opportunity for another to score.

And the synergy between them elevates the whole performance.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.