The biggest Google ads lever

When you look online, there's a ton of Google ad advice.

And one you commonly see:

Invest in and optimize your Google shopping ads.

And I agree.

An optimized Google Merchant Center (GMC) and product feed help you secure more profits.

But does that mean it's the only campaign?

Of course not, there are a lot of others that we often talk about.

But it's your biggest lever.

And it's not surprising.

When you're shopping online, you go to Google.

Then, when you're looking for products, you don't always click the text-based searches.

I bet you find yourself clicking on the Shopping ads first.

And there's a big reason for that.

When you're shopping offline, you want to see, feel, and touch the product.

So when it comes to Shopping using a search engine like Google...

It's the closest you get.

But this isn't anything new; like I said, there are a ton of people already talking about this.

What if I told you there's a vital piece of the puzzle you might be missing?

Is a setup step so critical that getting it wrong could tank your entire Google Ads strategy?

It's your Google Merchant Center.

Everyone will generically talk about the platform, and why not? It's easy to talk about how great it is.

But your GMC is the backbone of your Google Shopping campaigns, and discussing it can be a bit boring and technical.

The truth is though, If it's not meticulously set up, you could have a ton of issues:

- Product disapprovals

- Suspended accounts

- Poor user experiences (which ultimately affect how you rank)

So not only can you lose the ability to show on Google's shopping ads.

But an important thing people neglect:

User experience.

Experience goes a long way.

And if we're honest, the feeling we get from interacting with brands is a big reason we buy the first time and continue to buy afterward.

To give an optimal shopping experience on Google's shopping, you need to nail your:

- Business Information

- Shipping and returns policies

- Tax settings

- Product reviews

- Promotions

Get these dialed in and you'll be well on your way to profitable Google Ads.

We go through our exact GMC setup and product feed optimization checklist here, sign up if you haven't already.

It's free.

That's it for this one.

Jackson,

CEO and Founder of Echelonn

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