Behind the scenes: scaling one brand from $500K to $3.47M in yearly rev

18 months ago, this brand came to us while spending $8K/mo on Google Ads.

Fast forward a year later…

We helped them pull in over $3.4M in revenue.

Here’re the 3 biggest levers that led to this growth:

1. Unlock new demand

When they first reached out, their account had one big problem:

It wasn’t built to scale.

They were stuck running branded traffic in 2 countries-–Netherlands and Belgium.

Little prospecting traffic. No expansion plan.

We knew that wouldn’t cut it if they wanted to grow.

So we completely rebuilt their account with global scale in mind.

We gradually expanded into 84 campaigns across 15 countries, including big markets like the US, UK, Australia, Canada, and more. 

For each region, we allocated budgets based on their performance.

Top markets got more fuel. Underperformers got trimmed.

This gave them a fast way to find untapped markets while protecting their profitability.

But the real shift was in what we chose to prioritize..

60–80% of spend went to campaigns targeting people who had never heard of the brand before.

This helped them expand their market share in every country.

YouTube Ads played a huge role here.

Once we got the creatives and targeting right, it became a top performer for cold traffic.

It introduced the brand to new buyers while still maintaining strong ROAS.

Even better, that traffic fueled performance across the rest of the funnel.

So instead of just capturing demand, we were creating new demand within the Google ecosystem.

2. Lower cost with smart “tricks”

In Shopping Ads, there are a few “tricks” that can lower your costs and give you an edge over competitors.

First, we activated Cobiro CSS across their EU campaigns.

That alone reduced CPCs by up to 20%.

Then, we used DataFeedWatch to duplicate their product feeds.

With multiple feeds, we could take up 2, or sometimes even 3, positions in the Shopping results.

Plus, we could match each listing to different customer intents.

Take “protein powder,” for example.

Some customers want muscle gain.

Others need dietary support.

By tailoring listings to each angle, we showed up in more searches and spoke to more needs, all with the same product.

The secret is keeping each feed unique, so your listings complement rather than compete with each other.

3. Give Google better data

Weak product data is the silent killer in Shopping and Performance Max.

Your feed is both your creative and your targeting.

Google uses it to decide when, where, and how to show your products.

So we made this a priority from day one.

• Keyword-rich titles

• High-quality images

• Detailed descriptions

• Updated inventory and pricing

• Key attributes like size, color, GTIN, and MPN

Then we set a regular update schedule to make sure everything stays updated.

This overhaul gave Google the signals it needed to serve their products more often and to the right audience.

Quickly after, we saw a big lift across Shopping and PMAX,two of their most profitable campaign types.

This is the exact playbook we used to take this brand from $8K/month in spend to $3.4M in revenue.

It was the combination of:

• Building campaigns that create new demand

• Reducing wasted spend through smart “tricks”

• Giving Google the data it needs to optimize performance

If you’d like our direct help with Google Ads and get similar results… 

Book a call with us here.

We’ll give you:

• An in-depth audit of your account, where we’ll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you’re not tapping into. 

• A personalized 90-day roadmap to put you in the best position to scale your Google Ads profitably.

I’ll see you there.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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