An easy way to increase your CTR this BFCM

Part 7 of our BFCM Prep Series is here.

If you missed the last one, click here to catch up.

Today’s topic:

Setting Up GMC Promos To Optimize CTR

After 3 seasons of BFCM, we’ve noticed a common issue for many brands.

Here’s how it usually goes…

Their campaigns are live.

Their products are approved.

Their ads are getting impressions.

But sales aren’t rolling in as they expected.

So they start panicking and changing the ads.

When in reality, the solution is much simpler.

During BFCM, your ads can easily get lost in the sea of competitors.

When every ad looks the same, you’re basically leaving your success up to luck.

This is where GMC promotions come into play.

They let you highlight special offers right in your Shopping Ads.

They display special tags next to your product images, helping your ads stand out and capture more attention.

It also makes your offer crystal clear to potential customers.

Leading to higher CTR and ultimately, more sales.

Here are some common promos we use during BFCM:

• Buy More, Save More: "Buy 2, get 30% off"

• Quantity Discounts: "Buy 3 or more, save 40%"

• Monetary Discounts: "$50 off when you spend $100"

• Free Gifts: "Get a free tote bag with purchases over $75"

• Threshold Shipping Discounts: "Free shipping on orders over $50"

Align these promotions with your overall BFCM strategy.

Highlight them in your creatives and landing pages for a cohesive customer experience.

And don’t forget to tweak based on performance.

GMC promotions will give you a small edge over competitors.

But during intense times like BFCM, it can make a huge difference.

That’s it for this episode.

See you in the next one.

Jackson,

Founder & CEO of Echelonn

P.S.

Want us to set up your BFCM strategy and maximize your profits during the most lucrative time of the year?

We’re opening spots for a few select eCom brands making over $1M in annual revenue.

Book a call here and we’ll help you crush this Q4.

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