Advice to everyone running Google Ads

In 7 days, our team generated 19.6 Million for our clients with Google Ads.

Average ROAS? A solid 12.39X

It’s crazy to think that this used to take us 3 months to achieve just a year ago.

A big part of that success comes down to one simple strategy:

Focusing on the areas that give our clients the most leverage.

And in Google Ads, it all starts with the 4 pillars:

1. Branded Search campaigns

2. Prospecting Search campaigns

3. Branded Shopping campaigns

4. Prospecting Shopping campaigns

These are the 4 campaign types every eCom brand should run:

Each campaign serves a purpose and targets customers at different stages of the buying journey.

You’re tapping into Google’s biggest source of traffic:

Search and Shopping.

Branded campaigns make sure you’re converting high-intent customers who are ready to buy.

You capitalize on all that awareness you've built through Meta and TikTok.

You show up at the top when people search for your brands.

You protect and convert the traffic that belongs to YOU.

But you’re not limiting yourself to this source of traffic.

While your branded campaigns secure the bottom of the funnel…

Your prospecting campaigns keep feeding new customers into the funnel.

This is how you reach all potential buyers on Google.

From the data our team has collected after working with over 100 brands…

These will drive the majority of your revenue, no matter if you’re a big brand or a small brand.

So if you’re looking to scale Google Ads, keep it simple.

Master the 4 pillars first.

Get solid results with these fundamentals before exploring other channels.

You'd be surprised how far you can go just by executing them well.

Jackson,

Founder and CEO of Echelonn.

P.S.

If you’re making more than $1M in annual revenue, or spending more than $20k/mo. and looking to end this year strong…

Book a call with us here.

And our team will help you install and optimize these 4 pillars to scale your brand with Google Ads.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

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