What to do when your ads don’t convert?

When I launched my agency 4 years ago, things didn’t go well.

It took me 20 months to land my first clients.

20 months of doubting whether any of this would work.

20 months of feeling clueless about what I was doing with my life.

20 months of wondering if all the people not believing in me were actually right.

Looking back, I don’t even remember how I got through that time.

But it taught me a valuable lesson:

Success doesn’t come overnight.

You’ve probably heard this 1000s of times before but I think it’s always a good reminder.

If you just start running Google Ads, chances are your first few campaigns won’t convert.

If that’s the case, it’s completely ok.

It’s okay to lose money at first.

What’s not okay is to get frustrated at yourself and start blaming things you can’t control.

Remember this… it’s just a part of the process.

This game is all about reps.

If you do a lot of bench press… you will get really good at bench press.

If you can fight through…

… Google’s learning period (where the algo is learning about the best ads for your account) or…

… the initial adjustments and first optimizations of your account…

Or when you're expanding to another campaign type…

You’ll maximize your profit.

It’s not a question of “if”, but “when”

And from my experience, it usually takes beginners a few months to get the gist of Google Ads and a year to start printing with it consistently.

A year might seem like a long time.

But a year is going to pass whether you do it or not.

But you know what will make it much easier, simpler and faster for you?

Get a team of experts to run ads for you.

It’s a shortcut that will set you on the right path immediately.

From a fresh account, we were able to help this brand generate $301k in 90 days.

If you want us to help you scale your brand with Google Ads (with minimal effort from your end)...

Click here to book a call with us

We’ll give you an audit and a 90-day plan.

Even if we don’t end up working together, you can take these insights and implement them yourself (it will probably save you a few months of trial and error).

Jackson.

CEO and Founder of Echelonn.

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